1. Make Sure Your Website is Mobile-Friendly 📱

✅ Test your site on mobile – Visit your site on a phone. Is everything easy to read and click? If not, it’s time for an update.

✅ Check loading speed – Use Google’s PageSpeed Insights to see if your site is too slow (a slow site = lost leads).

✅ Use large, tap-friendly buttons – Make sure visitors can click buttons easily without zooming in.

✅ Avoid pop-ups on mobile – Google penalizes sites with intrusive pop-ups on small screens.

📌Pro Tip: If your site isn’t mobile-optimized, you’re losing over 70% of potential leads.

2. Optimize for Local SEO (So Customers Can Find You) 📍

✅ Claim & update your Google Business Profile – If you don’t have one, get it here.

✅ Use your city + service in key places – Example: Instead of “We offer plumbing services,” say “We provide expert plumbing services in St. Louis.”

✅ List your name, address, and phone number (NAP) consistently across your website and business listings.

✅ Write location-based content – Example: “Best HVAC Services in St. Louis – What You Need to Know.”

✅ Get more Google reviews – Ask happy customers to leave reviews (they help you rank higher!).

📌Pro Tip: If you're not ranking well in local search, our FREE Website & Online Presence Audit will show you why!

3. Improve Your Homepage for Conversions 🔥

✅ Clear headline & value proposition – The first thing visitors see should tell them exactly what you do and why you’re the best.

✅ Easy-to-find contact info – Phone number & contact buttons should be visible at the top of the page.

✅ Strong call-to-action (CTA) – Every page should have a clear next step (Call Now, Get a Free Quote, Book an Appointment, etc.).

✅ Trust signals – Add testimonials, reviews, and trust badges (e.g., BBB accreditation, Google reviews, etc.).

✅ Professional, high-quality images – No blurry photos or outdated stock images!

📌 Pro Tip: Websites with strong CTAs and trust signals convert 3X better.

4. Speed Up Your Website (Slow Sites Kill Leads) 🚀

✅ Optimize image sizes – Use free tools like TinyPNG to reduce file size without losing quality.

✅ Use a fast web host – If your hosting is slow, switch to SiteGround, WP Engine, or Kinsta.

✅ Minimize unnecessary plugins – If you’re using WordPress, too many plugins can

slow your site down.

✅ Enable caching – Use a caching plugin (like WP Rocket) to speed up loading times.

✅ Check load speed – Use GTmetrix or Google PageSpeed Insights to test speed.

📌Pro Tip: A 1-second delay in loading time can cause a 7% drop in conversions.

5. Turn Your Website into a Lead-Generating Machine 🎯

✅ Add click-to-call buttons – Make it easy for mobile visitors to call you with one tap.

✅ Use AI chatbots or live chat – Engage visitors instantly with automated chat or live messaging.

✅ Create lead capture forms – Offer a free quote, consultation, or download in exchange for their contact info.

✅ Use exit-intent pop-ups – Capture leads before they leave your site with an exclusive

discount or free offer.

✅ Follow up automatically – If you collect emails, send an automatic follow-up to turn leads into

customers.

📌Pro Tip: The easiest way to boost conversions? Add a chatbot + lead form + strong CTA on your homepage.

6. Strengthen Your Calls-to-Action (CTAs) 🏆

✅ Every page needs a CTA – Make it clear what visitors should do next (Call Now, Schedule an Appointment, Get a Free Quote, etc.).

✅ Use action words – Instead of “Submit,” say “Get My Free Estimate” or “Book My Spot.”

✅ Place CTAs strategically – CTAs should be above the fold (visible without scrolling) and at the bottom of every page.

✅ Make buttons stand out – Use bright colors and large text to draw attention.

📌Pro Tip: Websites with clear, persuasive CTAs convert 2-5X better.

7. Improve Your Website Content (Make It Easy to Read) 📖

✅ Write at a 5th-grade reading level– Keep it simple and avoid industry jargon.
✅ Use short paragraphs & bullet points – Break up text so it’s easy to scan.
✅ Answer common customer questions – Turn FAQs into a helpful blog post or service page.
✅ Showcase customer success stories – Testimonials and case studies build instant trust.
✅ Regularly update your content – Google favors fresh, up-to-date information.

📌Pro Tip: The easier your site is to read, the longer visitors stay—boosting your chances of

converting them!